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Words like natural, synthetic, and clean get used constantly in perfume, but they’re rarely explained. In Part III of De-“mist”-ifying Perfume, I take a closer look at common myths around...
We’re back with the next chapter of the myth-busting series, and this time we’re tackling some of fragrance’s most persistent misunderstandings. From the belief that “more longevity = better” to...
Many perfume myths linger in the air, from sniffing the bottle to using coffee beans as a “nose reset.” De-“mist”-ifying Perfume, Part I separates fact from fiction about how to...
Natural perfume is more than just a pleasant scent; it’s a self-care ritual in a bottle.This September, in honor of Self-Care Awareness Month, we’re exploring how real botanicals, slow formulation,...
Think natural perfumes are “chemical-free”? Think again.In this myth-busting post, we’ll break down the real meaning of “chemicals” in perfumery - explaining why every perfume, including 100% natural ones, is...
Many people assume that natural perfumery and aromatherapy are the same, but they have distinct purposes. Aromatherapy focuses on using essential oils for therapeutic benefits, while natural perfumery is about...
Photo credit: John Guccione – www.advergroup.com If you’ve looked at the price of natural perfumes and done a double take, this blog post should help to explain why natural perfumers...
Figuring out if a perfume is really 100% natural or not is a lot trickier than you'd think. In this blog post, we'll explore a number of different ways you...